It’s just been announced that the Braves’ Cobb stadium will be called “SunTrust Park.” While no official figure has been released, those familiar with naming rights in terms of professional sports stadiums speculate that SunTrust is likely paying between $125 million and $250 million for their 25 year deal. Naming rights deals are often dictated by the surround area’s population and whether or not signage can be seen from major roadways and interstates, which in Cobb, it can. SunTrust reps said that partnering with the Braves afforded them increased regional and national visibility and was an easy decision when discovered that the Braves fan base and SunTrust customer bases essentially overlap.
SunTrust joins a slew of other financial institutions with naming rights to popular athletic venues. Citigroup has Citi Field in New York, PNC Bank has PNC Park in Pittsburgh, Chase Bank has Chase Field in Arizona, Citizens Bank has Citizen’s Bank Park in Philly, and Bank of America has Bank of America Stadium in Charlotte to name a few.Share