Scoutmob co-founder and former CEO Michael Tavani has made headlines in the past several weeks as he has been unveiling pieces of information on his new design-focused start-up incubator in Ponce City Market. We reported last week that Tavani’s new company, Beltine & Co, was taking up to 30,000 SF in the former Sears warehouse redevelopment. But what about Scoutmob, the daily-deal site that Tavani helped launch a few years back?
Scoutmob has recently undergone a shift in structure as it tries to realign its goals with those of the remaining founder and new CEO David Payne. Payne recently raised $3 million in venture capital from various investors to transform Scoutmob into a merchandise-focused business. In 2012, Scoutmob launched Shoppe, an online storefront for unique goods from independent artists, and after just 12 months was posting growth figures of 24% per month. Payne hopes to use the $3 million to focus on Shoppe and its potential for growth in coming years. Scoutmob currently converts about 10% of its customers into Shoppe customers, and Payne admits this figure will have to improve in order to be successful.Share