North Fulton Overrun with New Retail

Avalon II

The October 30th opening of Avalon seems to have inspired a tremendous amount of other retail activity and development in the North Fulton submarket. Many credit North Fulton’s retail success, especially in areas like Alpharetta, Johns Creek, and Sandy Springs, to the areas’ ability to provide shoppers with an experience rather than just a store. Another key factor is North Fulton’s demographics – these areas traditionally report higher household incomes and earning wages. Another thing benefitting the North Fulton submarket in terms of retail is the “shop local” trend. Many shoppers are beginning to stray from big-box chain stores and instead has begun patronizing unique and locally-inspired shops.

As summarized by Sandy Springs Mayor Rusty Paul, one of the largest hurdles facing the North Fulton submarket is not the large amount of retail, but the large amount of old retail. He is hoping that projects like his Sandy Springs City Center redevelopment will revamp some of the older and tired-looking retail and transform them into live-walk-play environments for those living nearby. The Sandy Springs City Center redevelopment project is expected to break ground this time next year.

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