Jamestown Properties took a huge risk on redeveloping the former Sears warehouse into an innovative mixed-use project, especially after Atlanta struggled to pull itself out of the recession compared to some of the other major US cities. Jamestown had the idea that companies would be seeking “non-commodity” space coming out the economic downturn, and that’s what they sought to deliver.
It has definitely paid off.
Jamestown spending much of 2013 landing major offices tenants like athenahealth, Cardlytics, and MailChimp, each taking 100,000 SF or more in the office portion of the development. Now Jamestown is switching their focus from big name tenants would will take large amounts of space to the smaller, “innovation” and tech companies that have recently flocked to Atlanta. A rep from Jamestown Properties announced this week that they have decided to withhold at least 5,000 SF in the office portion of Ponce City Market to be reserved as incubator space of start-ups, saying that they “don’t just want to have the big companies. [They] want to have that future workforce.”Share