Asurion Breaks Promise, Backs Out of Atlanta


Two years ago, growing tech company Asurion opened its 20,000 SF Piedmont Center operations hub in Buckhead and promised to add at least 250 jobs to the area in coming years. The tech support and security firm used the Atlanta office to develop and design the company’s new software platforms, and their footprint was expected to grow up to 100,000 SF.

It looks like Asurion has changed its mind.

Despite being offered more than $2 million in incentives and beating out major cities in Texas and North Carolina for their operations center, Asurion has announced their plan to close the Atlanta operations center in an effort to consolidate regional offices to Nashville, TN. Asurion will be responsible for repaying all of the money it received in economic incentives; no word yet on what will become of the 150 employees current working out of the Piedmont Center location.

This isn’t the first time Asurion has broken a promise to Atlanta. In 2006, Asurion purchased Warranty Corporation of America, which employed more than 300 people in 85,000 SF at their Norcross campus. Asurion vowed to continue to grow the Norcross operations, but in 2009, the company quietly began shutting down their Norcross operations and moving those 300 jobs to Virginia and Nashville.


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